We're passionate about retail

We live it. We breathe it. We love it.
So we‘ve dedicated our business to designing and creating retail solutions - from complete brand concepts, right through to construction management. We cover all the bases.

For us it‘s all about that brilliant idea. That one idea that has meaning and changes everything. We deliver that idea and bring it to life. That‘s because we understand retail and we treat each project, big or small, as though it were our brand being promoted and protected... because in reality, it is.

 

Hands up if you’re not being noticed!

Your space reflects your brand – and the way you fill it shapes the most important impression of all, the first one. We all know it’s the first impression that lasts. So we don’t just build retail spaces... we create brand experiences.

Whether you’re starting from scratch, or updating an existing design, we provide a suite of design, construction and project management services focused on your needs, budget and your imagination – yes we know you have ideas too!

They say retail is detail... and they are right!

The operational elements of getting a store up and running are challenging enough without the added pressure of successfully managing the shopfit. Our team of Project Managers are conscientious and passionate people who professionally manage all aspects of the fitout from after a site is selected to handing over the keys… and checking in afterwards to ensure we got everything right.

As part of an international retail business with over 2400 stores worldwide, we see things from a retailer’s perspective and we understand that it is in fact the detail that matters. 

Want to stand out in the crowd? We know them!

Graphic design is more than just the arrangement of pretty pictures. It’s about strategy, marketing, communication and sales in a visual form – it’s knowing your customer. And how you present yourself to them means everything.

D’fine Creative gives you the whole package: the big idea, the strategy, the branding, the design and the execution. From stationery and brochures, to logos and websites, we develop creative solutions to suit any project. And although our imagination can run a little wild at times, we are always mindful of your budget.

And we do it with you, because we understand it’s all about you.

Build it and they will come...

A design concept might look great on paper but bringing a store to life takes some serious expertise. Our factory has the latest equipment and a team that knows how to use it. We are forever exploring new methods, prototyping components and refining our designs until they are just right.

And another thing... if you’re like us and are passionate about your impact on the environment, you will find our eco approach refreshing!

 

The internet is all about presence... come get some!

If you’re looking to develop a website, and want to work with people who can be understood without an interpreter, then you have come to the right place. We work closely with our clients so that we all end up in the same happy place.

We offer services from concept creation right through to optimising your search engine presence, and letting you know how your customers are interacting with your site... important stuff!

We also understand that you are quite capable of making any necessary changes to your own site and have some great tools with which you can make them.

Who We Are

So here we are...

With over 25 years experience in retail, we have encountered the unexpected, conquered what seemed unconquerable, and above all, we have had a lot of fun bringing retail stores to life.

Staff Group photo
  • Rob
  • Phil
  • Lea
  • Andrew
  • Tim
  • Paul
  • RobB
  • Elena
  • Richard
  • Mark
  • Ian
  • Leah
  • Irene

Robert Wise (|-)

Director

robert.wise@dfine.com.au

P: (03) 8561 7474

Phillip Beecroft :-{>

Group Manager - Projects & Construction

phillip.beecroft@dfine.com.au

P: (03) 8561 7460

Lea Wagstaff |-)

Project Co-ordinator

lea.wagstaff@dfine.com.au

P: (03) 8561 7462

Andrew Palfreyman :):

Senior Project Manager / Studio Manager

andrew.palfreyman@dfine.com.au

P: (03) 8561 7461

Tim Seear :-T

Operations Manager

tim.seear@dfine.com.au

P: (03) 8561 7494

Paul Binyon ‘:-)

Senior Retail Designer

paul.binyon@dfine.com.au

P: (03) 8561 7466

Robert Burns :-)

Project Manager

robert.burns@dfine.com.au

P: (03) 8561 7468

Elena Petropoulos X:)

Senior Graphic Designer

elena.petropoulos@dfine.com.au

P: (03) 8561 7464

Richard Knowles :^]

Graphic Designer

richard.knowles@dfine.com.au

P: (03) 8561 7463

Mark Fitzgerald =*-)

Graphic Designer

mark.fizgerald@dfine.com.au

P: (03) 8561 7465

Ian Beggs .-)

Construction Manager

ian.beggs@dfine.com.au

P: (03) 8561 7467

Leah Garrett 8-)

Senior Web Developer

leah.garrett@dfine.com.au

P: (03) 8561 7472

Irene Lombardi :‘>

Office Manager

irene.lombardi@dfine.com.au

P: (03) 8561 7474

Where we are

Address:42-44 Stephenson Street
Richmond VIC 3121
Telephone:+61 (0)3 8561 7474
Email:enquiries@dfine.com.au
Location map

What we are up to

Whether we‘re launching a new retail concept, creating fresh brand images or supporting our great community, there‘s always something exciting happening.

To keep up to date with our latest and greatest, join us on one of our on-line social network pages, and get all the news fresh from the creative oven!

St Vincents Place, Albert Park (Residential)
Having side-stepped from the world of retail, we are proud to announce that we recently completed our first residential project. The St Vincents project has been the result of much hard-work and enormous creative vision.

 

Spanning 350 square meters, at 2-stories in height, the property boasts 4 bedrooms, 4 bathrooms, 3 living areas, a library, cellar, 3 car garage and a stunning studio/villa at the rear. Keeping true to its heritage, the design features the best of the Victorian era (including lead-lighting works throughout), whilst incorporating all the luxuries of modern day fittings including home automation.  Of particular note, the St Vincents property was designed with an amazing array of environmentally friendly features, such as solar electrical and hot water systems and grey-water recycling.

 

Needless to say, we‘re chuffed... and the client even more so! Browse through some images of the project in our folio section and fall in love with the project as much as we have.

 

Affirm Press - Slow Guides
Our latest project for Affirm Press is just in! Slow London and Slow Dublin will be hitting the shelves this year and are definitely worth a read. A "travel" book with a difference, The Slow Guides are for anybody who wants to slow it down and live it up. They celebrate all that‘s local, natural, traditional, sensory and most of all gratifying about living in each of these corners of the world. Check out some sample spreads of Slow Dublin in our folio section, or visit www.affirmpress.com.au for more details.